COM 101 Lecture 9: 9/21 - Class Notes
3 Sep 2017
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Cognitive schema: internal knowledge structures, cognitive templates. (note: the particular schema activated are often affected by factors like are also most influential on us mood, priming, and suggestion) communication. We can consciously influence our organizational processes. Knowledge and skill are important--recognizing a pattern may require that you. Interpretation: assigning meaning to what we"ve selected and organized. Heavily influenced by individual factors, inherently subjective (although we often. Attribution: inferences about people based on behavior share common starting points . Implicit personality theories: attributes we think go together . Halo effect: inferring additional positive attributes after observing one. Self-fulfilling prophecy: our expectations affect our own behavior.
