COM 217 Lecture Notes - Lecture 15: Bounded Rationality, Ethnocentrism, Group Polarization
24 Oct 2016
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Process, choosing an action, a lot of alternatives (ex. What is the goal? depends on personality and long term or short term goals. How to take actions: identify the problem, generate alternative solutions, evaluate alternatives and select a solution, implement and evaluate the solution chosen. ~ single optimal solution vs satisfying solution (ex. sharpest/sharp enough) ~ rationality vs bounded rationality (capacity and resources issues) ~ logical vs analogical (biased because of past experience) A model of decisions making that views problems, solutions, participants, and choice opportunities as mixed together in the garbage can of the organization. Ex. standing committee, self-managing work tem, ad hoc task force. Phase model of decision making: orientation (problems, conflict (possible solutions, emergence (consensus, reinforcement (support decision) Multiple sequence model: represents the variety of decisions paths. *typology (1989: unitary sequence path 23, complex cyclic path 47, solution-orientated path 30% What"s best for you may not be best for the group.
