PSY 250 Lecture Notes - Lecture 4: Construct Validity, Design Of Experiments, Focus Group

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Survey research: quantitative, statistics are important, description of behavior for many people, less individual experience, conclusions are more generalizable compared to non-experimental methods. Generizability: the degree to which observations or conclusions in one case apply to other cases. Learn the previous research: state your research question. Your questions (items: simple, no double-barreled questions. (cid:862)do (cid:455)ou thi(cid:374)k that fa(cid:272)e(cid:271)ook is a useful tool, a(cid:374)d do (cid:455)ou use it to (cid:272)o(cid:373)(cid:373)u(cid:374)i(cid:272)ate (cid:455)ou(cid:396) feeli(cid:374)gs? (cid:863: no loaded questions. (cid:862)do (cid:455)ou (cid:271)elie(cid:448)e that the repu(cid:271)li(cid:272)a(cid:374)s a(cid:396)e dest(cid:396)o(cid:455)i(cid:374)g ou(cid:396) (cid:272)hild(cid:396)e(cid:374)"s futu(cid:396)e? (cid:863: no negative wording. (cid:862) hould e(cid:373)plo(cid:455)ees (cid:374)ot (cid:271)e (cid:396)e(cid:395)ui(cid:396)ed to (cid:449)ash thei(cid:396) ha(cid:374)ds afte(cid:396) usi(cid:374)g the (cid:396)est(cid:396)oo(cid:373)? (cid:863: a(cid:448)oid (cid:862)(cid:455)ea-sa(cid:455)i(cid:374)g(cid:863) a(cid:374)d (cid:862)(cid:374)a(cid:455)-sa(cid:455)i(cid:374)g(cid:863) Several items in a row that require the same kind of response. Can get closer to actual thoughts, feelings, and opinions. (cid:862)i feel good toda(cid:455). (cid:863) (cid:894)(cid:455)es, (cid:374)o(cid:895) Participants make a mark between two extremes to indicate their position (strongly disagree to strongly agree) (most common)

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