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MKTG 2800 (21)
Lecture 5

MKTG 2800 Lecture 5: Lecture 5
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Department
Marketing
Course
MKTG 2800
Professor
Steven Hartley
Semester
Spring

Description
MKTG 2800 April 18, 2017 Lecture 5 Ch. 9 Segmentation Sway: • Best player of all time (Michael Jordan) didn’t get picked first in the draft o Being picked later in the draft follows you in your career • How one word can change an opinion of someone • Blind date: If you think your date will be serious then you will act more seriously Segmentation: Grouping people with similar needs to market a product at them • Age
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