WRIT 1122 Lecture Notes - Lecture 2: Kenneth Burke, Pathos
13 Nov 2016
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Exigence (desire) what motivated the writer. Constraint limitations of all situation points. Logos (logic/reasoning): appeal to audience"s reason and understand of facts of a. Marketers use purpose, writer, and audience in ads to change/create desire. Need to know when creating or analyzing anything rhetorical. Facts can change, different people see it differently. Possible to disagree with logos/find problems with it situation. Pathos (emotion): emotional appeal - claims and evidence from/to the heart. Connect with reader using anger, sadness, happiness, humor. Attempt to instill emotions in audience: through (a) telling (b) expressing emotion. Theory of proximity: the closer you are to the readers, the easier to persuade using emotions (relatable) Ethos (character): claims and evidence from one"s character to another"s (differs) All morality is ethics, but not all ethics are moral. Authority character knows about subject and provides evidence. Care put into ad: song wrote for ad, bring out thoughts from your past, took time to complete.
