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Lecture 32

ANSC 101 Lecture Notes - Lecture 32: Free Birds, Food Standards Australia New Zealand, European Food Safety Authority

Animal Science
Course Code
ANSC 101
Kasey Moyes

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Todays Topis
Organic operations
Consumer attitudes and perceptions
Population growth
Food Prices
Definition of Organic
A system of farming that mimics natural ecosystems that balance pest and beneficial
organism populations and maintain and replenish fertility of the soil.
USDA regulations: National Organic Program (NOP) guidelines for certification
Animals must have access to outdoors (eg. pasture, lots)
No antibiotics but can use vaccines
No growth-promoting hormones (eg. Estrogen implants in beef cattle, BST in dairy cows)
Feed, minerals and vitamins must not derive from animal slaughter by-products (eg.
bone meal, protein isolates)
Only non-synthetic ingredients:
o Direct-fed microorganisms (probiotics)
o Enzymes
o Yeasts
No genetically modified organisms (GMO)
o Recombinant DNA technologies
o Cell or Nuclear fusion
o Gene insertion
o Bt corn: Bacillus thuringiensis toxin introduced into corn to allow resistance to
insects and pests
Regulations when bringing non-organic animals onto the farm
o Feed organic feeds for period of time (12 mo) prior to harvesting milk, meat and
More strict than European standards
Organic Certification
Certification Process
o All feed ingredients must be 100% organic
find more resources at
find more resources at

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o Farm inspection
o Intense record keeping
o 3 year waiting period
The Five Steps to Organic Certification
Egg Production
Farm size
Feed efficiency
GHG emissions
No FDA approved therapeutics
US vs EU standards
Guidelines vs law
Consumer Attitudes and Perceptions
72% consumers say they know little or nothing about how food is grown or raised
o 70% say purchasing influenced by how food is grown or raised
42% say the way food is grown or raised has improved in last 10 years
o 37% say it has gotten worse
86% farmers say consumers know little or nothing about farming
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o 56% of farmers think consumers have completely inaccurate perceptions
Why Are Consumers Confused?
: % farers….: % farers
o = knowledge gap
Too many choices at the grocery store?
o no GMOs, reduced fat, rBST free, organic, raw milk, antibiotic free, non-
Positive Ads
Negative Ads
Consumer Attitudes and Perceptions: Changing Demographics
Aging population products
o Lower birth rates, higher life expectancy
Emerging middle class acquires new purchasing power
o 230 Million, 2000 -> 1.15 Billion 2050
o More educated, more brand conscious, higher disposable income
o Farers ater alue-added produts
Enriched milk
Drinkable yogurt
Consumer Concerns and Perceptions
Consumers love and respect farmers ut…dot uderstad ad appreiate the oder
Recommended websites:
o or
o Higher education = focus on extension
Population Growth: Land Resources and Food Prices
find more resources at
find more resources at
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