BMGT 301 Lecture Notes - Lecture 18: Google Data Centers, Search Engine Optimization, Sergey Brin
29 Nov 2017
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Document Summary
Understanding search: crawling, spiders crawling websites and collecting data. Search engine optimization (seo)- process of improving a page"s organic search results. Link fraud- creating a series of bogus websites that link back to the promoted page: aka spamdexing or link farming. Spiders, web crawlers, software robots- try to get information from websites for indexing and retrieval: deep web and dark web- internet content that cannot be indexed to search engines. Server farm- network of computer servers running software to coordinate collective use. Google"s server setup is fault-tolerant, so it can continue running even if a component of it fails. Colos (colocation facilities) where telecom companies come together to exchange traffic. Google makes most of its money with advertising (97%) Targeting- enables firm to spend money only on best prospects. Impression- each time an ad is served to a user to view. Seo search engine optimization: 6 times more effective than a banner ad, delivers qualified leads.
