BMGT 495 Lecture 1: dingman
11 Oct 2018
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Document Summary
While reviewing the contestants for the dingman competition, i thought the most inspiring and unique startup was emprology. Emprology was described as being a brand ambassador academy of sorts. In today"s society, social media is the backbone of most businesses. If a company can gain a strong and powerful social media presence, through interaction with its followers and consumers, they are more likely to be successful. While in the past most people believe that celebrity endorsements garnered more consumers, it is actually the least effective strategy today. In today"s world, we have the idea of influencers . Influencers are not people you see on tv or in movies, but rather they are people of significance such as huda beauty or patrick starr. They are people our age who are able to navigate these platforms to build trusting relationships with their followers.
