Class Notes (838,006)
United States (325,254)
COMM 107 (19)
Stepno (4)

Chapter 15-16 Persuasive speeches, credibility, giving presentations.pdf

2 Pages
Unlock Document

COMM 107

Chapter 15 Wednesday, November 20, 2013 10:28 AM Persuasion - influencing attitudes and behaviours Persuasivespeech - intended to influence opinion or behaviour of an audience - Material derived from problems about which people hold differing beliefs and opinions - Tell audience what they should believe or do Speech of conviction - speaker encouraging a listener to believe as he/she does Speech of actuation - encouraging audience membersto take action (e.g., buy a product) Standards: Theory of field related standards: - Suggests that not all people reach conclusions the same way - May react differently than others to the same evidence Group-norm standards - general thinking of a particular group Individual norm standards - operates on the notion that getting the backing of the person in power may be a good way to influence the rest of the audience and a group members Principles to consider when attempting to get audience responses: - Principle of liking: people like those who like them, so finding a bond is key - Principle of reciprocity:people will repay, so give what you want to receive - Principle of social proof: us examples, people follow the lead of those who are similar to them - Principles of consistency:people are morelikely to make their commitmentsif they are based on voluntary choices - Principle of authority - Principle of scarcity Speaker credibility: Ethos: reputation, prestige, and authority of the speaker Credible speaker has three credibility needs to be persuasive: - Competencethrough experience - Competencethrough authority - Charisma - Character Logical arguments - structure - Clear statementof the purpose of the speech - Good reasons that you want the audience to believe you in the proposal - Reference to credible sources There are many appeals to motivatelisteners Mo
More Less

Related notes for COMM 107

Log In


Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.