COMM 250 Lecture Notes - Lecture 8: Information Processing, Systems Theory, Karl E. Weick

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Document Summary

Karl weick- organizational psychologist, leans towards social scientific, puts communication at forefront of theory. Goal: to describe how organizations collect, manage, and use the information that they receive: organization must find a way to deal with all of the limitless information to be successful and achieve the goals of the organization. The interrelationship among organizational units (departments, people in the departments) a small change can affect whole organization (ex. Feedback cycles- maintain stability, if knocked off track feedback fixes it, (ex: putting out request for new accountant: theory of socio-cultural evolution. Survival of the fittest- only the organizations who can make this plan for collecting, managing and using information will survive in the business world. Key concepts: information environment: all the information that comes into the organization, the availability of all stimuli available, equivocality: how confusing the information is, rules: guidelines an organization has for dealing with information. Effort: organizations want rules that will take the least amount.

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