ECON 200 Lecture Notes - Lecture 1: Economic Surplus, Demand Curve, Reservation Price

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Willingness to pay and the demand curve: shape of the demand curve driven by potential buyers" willingness to pay, each person"s willingness to pay is a maximum. In a market where manufacturers are producing and selling new products, the minimum price will have to be high enough to make it worth their while to continue making new products. If the sale price didn"t cover their costs of production, the manufacturers would simply stop making the item: would actually lose money every time they made a sale, when manufacturers have to get rid of already produced goods. Measuring surplus: surplus: a way of measuring who benefits from transactions and by how much. Consumer surplus: consumer surplus: the net benefit that a consumer receives from purchasing a good or service, measured by the difference between willingness to pay and the actual price.

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