GVPT 170 Lecture Notes - Kraljevi Ulice, The Literary Digest, American National Election Studies

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How is public opinion formed? psychologically how public opinion is formed. How informed is the public? consequences of public opinion in different political processes importance of the public opinion. Those opinions held by private persons which governments nd it prudent to heed. -- v. o. Micro vs. macro micro - individual thinking macro - public as one singular entity. The role of public opinion static - one xed point in time dynamic - focus on how public opinion change over time and how does the change affect political process. Population vs. sample draw a sample in a right way that accurately represents the entire population that we have chosen your population can be any group of people that you care about. Randomness is critical randomness is the rst requirement. Ideally, at least 1200-1500 respondents after get pass 1500 the payoff starts to decline - cost/bene t.

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