HIST 135 Lecture Notes - Lecture 99: William Bernbach, Harpo Productions, Punitive Damages
11 May 2016
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Conglomerates that bought out over 500 other firms, buying and selling firms as if they were stock and bonds. Factors: tax-benefits, growth in general management, avoidance of anti-trust law, diversification. Negative effects: wasn"t profitable, lay-offs, lots of duplications, wall street cooled off, foreign competition, short-term thinking, loss of focus because finance and legal companies were running the businesses not qualified people running business. 80s, market segmentation- targeting those consumers, playing a more prominent role in the economy, jordan being nike spokesperson, oprah buying her own publication rights, alcohol and tobacco. Hispanic population has been growing since 1940, unvision/telemundo. Black athletes were seen as icons endorsements: intensifying global competition has both hurt and benefitted u. s. business and the u. s. economy. Identify and explain two ways american business has suffered from and two ways it has benefitted from global competition since the world war ii.
