HIST 289R Lecture Notes - Lecture 6: Listerine, Kodak, Planned Obsolescence

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Planned obsolescence - need to sell consumers things even when the things they have still works (buying a newer version) Uneeda biscuit - had waterproof patented packaging that campaigned so well and people tried copying them. Listerine"s halitosis ad campaign - halitosis campaign developed a second use for listerine. Ads tell us about a cultures value and fear, say who and what is valued in society, tell about gender and race norms, and tell what people feel nostalgic about and what people think is modern. Mid-19th century ads provided more objective info about the product than subjective info about the hopes and anxieties of the consumer. Late 19th century america shifted away from producerist economy with wage labor and used mass production. Key developments in the emergence of modern advertising. Emergence of advertising executives - ad volume grew from 200 million to 3 billion. Ivory soap was called white soap and their slogan was 99 44/100% pure.

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