INAG 110 Lecture Notes - Lecture 8: Psychological Manipulation, Ultimate Power

• School: University of Maryland
• Department: Institute of Applied Agriculture
• Course: INAG 110
• Professor: Dunning

Document Summary

Inag 110 lecture 8: ethics in public speaking. Explain how to develop ethical speaking habits. As citizens and consumers, we are bombarded by messages each day through print and electronic media. Intense competition exists among these outlets as they strive to be the most watched, read, tweeted, blogged, etc. As media outlets look for bottom-line profits, ethical standards are occasionally bent. Ethical violations are not limited to those in the media. Politics, with its mix of power, potential profit, and public service often fosters ethical breaches by officials in powerful positions. Ethics refers to the rules we use to determine good and evil, right and wrong. These rules may be grounded in religious principles, democratic values, codes of conduct, and a variety of other sources. Without an ethical roadmap based on socially accepted values to guide you, you could disregard your audience"s need for truth and engage in self-serving deceit, ambiguity, intellectual sloppiness, and emotional manipulation.