KNES 293 Lecture Notes - Lecture 9: Jane Fonda, Sough, Calisthenics
27 Feb 2018
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Conspicuous consumption: with more time and money for consumption, a new consumer ideology suggested that happiness was obtainable through consumer products. Promoting consumption: the advertising industry attracted consumers with sales pitches containing ideological messages (the american dream, material plenty, the march toward modernity) and suggested that the newest goods provided consumers with status. Idols of consumption: attempting to change puritanical beliefs that consumption was self-indulgent and wasteful, madison avenue celebrated athletes and celebrities who had achieved the. Facilitating consumption: with all the new products coming to market, companies greatly expanded consumer credit by offering purchases installment contracts and allowing them to make small weekly or monthly payments. Keeping up with the joneses: amongst status-conscious consumers, possessing the newest products (tv, new cars, suburban homes, etc. ) provided important symbols of growing affluence, this pursuit of status through consumption transcended goods, It was important to participate in the right activates and achieve the right bodily appearances.
