PHIL 100 Lecture 9: 9A
19 Dec 2017
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Document Summary
Straddling when a firm attempts to match the benefits of a successful position while maintaining its existing position. They had originally competed against blockbuster going instore and late fees, netflix ordered online and no late fees. Collaborative filtering software that monitors trends among customers and uses the data to personalize the customer experience. Leveraging the public to solve a problem or perform a job usually done inside a company. Searching a database to only show certain records, per some user criteria. Users collaborating to create content, such as wikipedia. Churn rate the rate at which customers leave a product or service. Windowing an industry practice whereby content is available to a given distribution channel for a specified time usually under a different revenue model. Netflix side-stepped this by creating their own material, backward integration. Long tail refers to an extremely large selection of content or products. This is a phenomenon where firms can make money by offering near limitless selection.
