PHIL 100 Lecture Notes - Lecture 4: Acura, Disintermediation, Freshdirect
19 Dec 2017
School
Department
Course
Professor
Document Summary
Valuable the products are meaningful and of use. Rare hard to find/acquire the materials (non) immitatable incredibly hard to duplicate (no) substitute there is no viable substitute. How it enables competitive advantage: be different. Be the first one there (first mover advantage vs. fast follower) Straddling one in brick and mortar and one online: lowering cost (cost leadership) Own a niche market so that no one will compete with you. Freshdirect, the new york city-based grocery firm, focused on the two most pressing problems for big apple shoppers selection is limited and prices are high. The firm"s storefront is a web site offering a product mix heavy on fresh produce, as well as one-click menus and semi prepared specials like meals in four minutes. Deliveries set out from a vast warehouse the size of five football fields located in a lower-rent industrial area of queens.
