PHIL 209 Lecture Notes - Lecture 2: Telepathy, Revealed Preference
13 Dec 2017
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Employs the principle someone who chooses a over b prefers a and b. But makes people susceptible to manipulation by marketers regarding price, brand name or retailer. People given pain signals and then rated pain. Control group: given warning signal and had 50/50 chance of pain and other is no pain. Purpose was to see what people perceive as pain when comparing it to pain that they think will perceive. Thinking hm what type of pain will i receive . Then measured pain after given placebo drug. People rated pain as less bad even though it wasn"t actually reduced. There was reduced activity in pain network in reliege. Increased activity in pleasure areas of mind even when given severe and moderate pain signals. Placebos work because people expect to experience more or less pain in comparison to when they had no pain relief medication. Use bottom up and top down processing. Depends upon reaction time measures degrees of association.
