PSYC 100 Lecture Notes - Lecture 2: Ego Depletion, Cognitive Load, Metacognition

• School: University of Maryland
• Department: Psychology
• Course: PSYC 100
• Professor: Dylan Selterman

Document Summary

Stroop effect- looking at the word and distinguishing it from the color its displayed with- shows reading the word is automatic for us and is dif cult to suppress that response. Consumers" self-control can get exhausted when they make a lot of choices and when they think long and/or hard about something, effectively using up their limited cognitive resources. Customer self-control will be strongest early in the day and right after meals. Chunking- allows the brain to automatically group certain items together to aid for enhancing. Ltm- what we store here re ects perceptions of everyday world, and created the framework for how we attach knew knowledge- stores for extended periods of time, capacity unknown. Ltm also affects perception- how we then perceive sensory info- where developing bias comes from -optical allusions play on this- important factor for retention of learned info in ltm is rehearsal which provides transfer of learning.