PSYC 221 Lecture Notes - Lecture 3: Availability Heuristic, Confirmation Bias, Daniel Kahneman
14 Sep 2017
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Think to see if compliment is genuine or sarcastic and feel angry or mad based on outcome of thought process. All humans are all trying to be scientists and figure out why everyone does what they do. We always try to save our cognitive power. Carefully use our cognition on things we enjoy. Schemas - mental structures people use to organize their knowledge about the social world and that influence the info people notice, think about, and remember. Accessibility - what"s easiest to remember in your brain. If one part of schema becomes more accessible, the whole schema becomes more accessible. Priming - process of making something more accessible. Perseverance effect: people"s beliefs persist even after the evidence supporting these beliefs is discredited. Backfire effect - contradicting info reinforces existing schema. Ex. if gets award, must have bribed someone, is even more evil. Mental shortcuts people use to make judgments quickly and efficiently.
