PSYC 221 Lecture Notes - Lecture 4: Belief Perseverance, Confirmation Bias, Social Desirability Bias
26 Sep 2018
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Ann would never express any racist attitudes, but she tends to stand further from people of a different race than her own. Define belief perseverance: tendency to stick with initial conceptions/interpretations. Define confirmation bias: a tendency to search for information that is in line with your attitudes. Ex. news outlets we watch, who we ask for advice. These things force you to consider alternative viewpoints. In their predictability, often, implicit attitudes are a better predictor of our behavior. Explicit attitudes can be influenced by social desirability: the motivation to appear in accordance with acceptable societal norms. Explicit attitudes more likely to predict behavior when they are __specific__ and ___potent___. I want to know if people on campus are going to recycle, the type of question you ask will be more predictive of their behavior. Strongly held beliefs predict behavior, reminding someone of what they said in the past (inducing potency)
