PSYC 341 Lecture Notes - Lecture 3: Inattentional Blindness, Yodeling, Change Blindness

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Bottom-up vs. top-down: bottom-up perception driven by sensory input. Data driven: top-down perception driven by prior knowledge and experiences. Word superiority effect recognize letters faster and more accurately when part of a real word rather than when it appears in a non-word or by itself. Change blindness failing to notice or just not noticing changes in the environment (ex. Young people more likely to notice a change. Inattentional blindness paying attention to a scene or details but failing to notice the changes. Gestalt grouping principles and laws of organization: law of pragnanz stimuli seen in best" possible way ( best" meaning simplest and most orderly, figure/ground, illusory (subjective) contours what you"re perceiving may not actually be there. Brain tries to make sense of patterns to create order: proximity items that"re closer together will get grouped together, similarity. Similarity of orientation like-oriented items will be grouped together. Music and gestalt laws of organization: proximity.

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