PSYC 341 Lecture Notes - Lecture 5: Subliminal Stimuli, Sentience, Metaknowledge

• School: University of Maryland
• Department: Psychology
• Course: PSYC 341
• Professor: Brooke Okada

Document Summary

Levels of processing: early filter theory, late filter theory, feature integration theory. Focused attention between early and late processing, distributed attention between the two. Automatic vs. controlled processing: automatic processes without intention, consciousness, or effort, controlled processes conscious, require effort & intention, stroop effect. Consciousness the awareness that people have about the outside world and about their perceptions, images, thoughts, memories, and feelings: access to information. Subliminal perception: existence of subliminals doesn"t demonstrate effectiveness, subliminal priming. Priming may trigger" behavior, but only with prior need/goal/drive. Subliminal v. supraliminal consciously perceived ads more effective: sentience, self-knowledge. Sentience our subjective capacity to feel, experience, perceive, and be. Self-knowledge mental ability to represent ourselves, a meta-knowledge of our existence. Access to information: blindsight - can"t see object but can detect motion, neglect can"t see other half if mission half vision field, subliminal perception (vs. supraliminal) Ratings for intention to purchase, use, etc. Backwards masking finding hidden messages in backwards audio.