PSYC 420 Lecture Notes - Lecture 3: Condom, Cognitive Dissonance, Consistency

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Cognitive dissonance: cognitive dissonance based on the idea that people feel more comfortable with consistent (rather than inconsistent) thoughts. We want our attitudes and beliefs to be in alignment, not contradict each other: cognitions can be consonant or dissonant. Consonant when 2 cognitions are logically consistent with each other. Dissonant when one cognition does not logically follow the other. I was mean to a sales clerk: dissonant cognitions produce a feeling of discomfort. Research suggests that smoking leads to lung cancer. Well, i"m only really a light smoker: festinger and carlsmith (1959) Participants completed a very boring study (putting spools on a tray, turning pegs) Asked to tell the next participant that this study is fun. >> to tell someone the study is fun. >> to tell someone the study is fun. Participant then rated how much they actually enjoyed the study. >> is not good enough justification to explain your behavior.

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