SOCY 230 Lecture Notes - Lecture 4: Social Learning Theory, Personal Identity, Operant Conditioning

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Social learning theory incorporates the concept of imitation, which assumes that people will adapt new behaviors. When they see other people being rewarded for their behaviors. Sense of self built up over time as the person embarks on and pursues projects or goals. Normative expectations regarding behavior for a particular position in the social structure. Embedded in social and cultural environments and serve as essential mechanisms that link the individual to the social structure. Series of symbols that can be combined to produce new meaning. We use the information from interaction to guide our behavior. When people define situations as real they become real in consequence. Framing: process by which individuals transform the meanings of situations. Social scripts: the normative, culturally, specific thoughts, feelings and behaviors that should be displayed in a particular frame. Probability that an identity will be invoked and remain visible or prevalent among multiple situations and experiences.

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