BTE 210 Lecture Notes - Lecture 10: Online Advertising, Order Fulfillment, Cybersquatting
27 Feb 2017
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Document Summary
Why would someone want to do business over the internet: sell goods and services, induce people to visit physical location, reduce operational and transaction costs, enhance your reputation. E-business: broader concept; in addition to buying and selling goods, also servicing customers, collaborating with business partners and performing electronic transactions within an organization. Forms of e-commerce: brick-and-mortar: purely physical, pure-play/virtual organizations: purely electronic, clicks-and-mortar: partially physical, partially electronic. Electronic payment mechanisms: e-checks (primarily for b2b), e-cards (primarily b2c), digital wallets, amazon example of e-credit cards. Vi: customer merchant(amazon) clearing house card issuer bank (server) clearing house merchant customer, card issuer (cid:373)er(cid:272)ha(cid:374)t"s (cid:271)a(cid:374)k, (cid:272)ard issuer (cid:271)a(cid:374)k (cid:272)usto(cid:373)er, (cid:373)er(cid:272)ha(cid:374)t"s (cid:271)a(cid:374)k merchant. B2b ecommerce: comprises about 85% of ec volume, major models. Ix: sell-side marketplace, catalogs and forward auctions customized for each buyer, especially powerful for companies with superb reps (dell, buy-side, organizations attempt to procure needed products/services from other organizations electronically, reverse auction, electronic exchanges.
