BUS 200 Lecture Notes - Lecture 7: Business Communication, Eye Contact, Initial Public Offering
31 Mar 2017
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What"s in it for me: greater financial success, independence, flexibility, challenge, survival, opportunity cost. What does it take to be an entrepreneur: vision, new ideas***, ability to execute it***, energy, tolerance of uncertainty, self- reliance, confidence, tolerance of failure. Initial public offering (ipo): taking a private business and taking it public, selling stocks to raise equity (comes next: **new** peer to peer lending: websites that bring together borrows and investors, and both parties benefit financially. The business plan: (deliver the punch line up front: executive summary, description of business, marketing strategies** (demographics, growing segment or not, etc, competitive and industry research, operating procedures, personnel, financial projections, *****20-30% of the test****** Small businesses are really important: they create new jobs, fuel innovation and vitalize inner cities: raising minimum wages hurt small businesses because they cant afford to pay their employees more. Your appearance in a powerful form of business communication: good first impressions.
