BTE 210 Lecture Notes - Lecture 7: Business Performance Management, Direct-Sequence Spread Spectrum, Data Mart

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Business intelligence: a broad category of applications, technologies, and processes for gathering, storing, accessing, and analyzing data to help business users make better decisions. Corporate performance management (cpm: the area of business intelligence involved with monitoring and managingan orga(cid:374)izatio(cid:374)"s perfor(cid:373)a(cid:374)(cid:272)e, a(cid:272)(cid:272)ordi(cid:374)g to key perfor(cid:373)a(cid:374)(cid:272)e i(cid:374)di(cid:272)ators (cid:894)kpis(cid:895) su(cid:272)h as revenue, return on investment and operational costs. Dashboard: a bi application that provides rapid access to timely info and direct access to management reports. Data mining: process of searching for valuable business info in a large database, data warehouse, or data mart. Decision: choice that individuals and groups make among 2 or more alternatives. Decision support systems (dsss: bi systems that combine models and data in an attempt to solve semistructured and some unstructured problems with extensive user involvement. Geographic info system (gis: a computer based system for capturing, integrating, manipulating, and displaying digitized maps. Management: process by which organizational goals are achieved through the use of resources.

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