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Lecture 10

COM 110 Lecture 10: Influence and persuasion

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Course Code
COM 110
Pavlow Shara

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find more resources at Influence and persuasion Uses of persuasion  Can be global, just to change opinion from one to another  Bringing into consciousness what you subconsciously believe >>Coercion only works when there’s a credible threat >Persuasion is a conscious intent to change behavior through symbol manipulation Monroe’s motivated sequence  When you’re conveying your message you must convey it in this order o Attention o Need o Satisfaction o Visualization o Action Attitude is  Long lasting  Creates a drive state  Positively or negatively towards a topic Cognitive consistency theory  Cognitive dissonance o Discomfort in our thought  When our attitudes are consistent with our behavior we are in a balanced state, but if behavior is not consistent with our attitudes we are in a psychologically unbalanced state  Change behavior and attitudes will follow  When our thoughts and actions are inconsistent and we feel uncomfortable Inoculation theory  Based on the idea that I want to conse
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