ECO 211 Lecture 15: Ch 15 class notes

• School: University of Miami
• Department: Economics
• Course: ECO 211
• Professor: Lorca Maria

Document Summary

Why do they use multiple channels of distribution: 1. The purpose of the homepage (website): 1. They use it for market research: 2. They use it to post information about nutrition. 2 types of media (1) traditional media (1) new media. Traditional media: mass media advertising = impersonal placement of messages to inform, newspapers they are getting skinnier & more expensive, sales have slowed because of internet, retailers like it because of it"s low cost. New media: online media, websites used to build image, inform and sell, e-mail sending messages over the internet to specific individuals, mobile communications wireless handheld devices, social media encourage word of mouth. Blogs are designed to create a sense of community. The apple store layout and atmosphere: they offer innovative products with excellent design features, they want their stores to feel like gathering places, bright lights and bright acoustics. Unofficial mission statement to become the nordstrom of technology (by doing)