JMM 102 Lecture Notes - Lecture 9: Msnbc, Network Affiliate, Ktla

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Cable today: six companies now control 90 percent of all cable subscriptions in u. s. Cable industry consolidation; small operators merged into big: mso: multiple system operator large clusters of local cable franchises operating under one company. (physical cable, not cable networks) How cable makes money: cable has several revenue streams : Different tiers of service ( basic , standard , etc. The term network: broadcast networks (abc, cbs, nbc, fox) Use local station affiliates to distribute programming over-the-air. : local cable franchises retransmit these signals directly from the local network affiliate. * an exact copy of the local station"s on-air signal: fcc limits the number of imported broadcast network programming from another market. Cable networks: cable networks - cnn, espn, mtv, a&e, bravo, msnbc etc. Programming distributed directly to the local cable franchise. Cable regulation: the fcc has established the must-carry rule, which requires cable systems to carry all local tv stations within their areas of coverage.

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