MKT 301 Lecture 31: MARCH 25 - advertising and different types of media
28 Mar 2016
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What does it take to be in the top 100. You have to spend 300 million in advertisement yearly. Proctor and gamble spend this amount and they"re #1. Media: 30 seconds on super bowl, adds, etc. Small portion goes to actually producing the ad and paying for the agencies. > they get paid by the type of customer that they have. If it"s one of the national advertisers they get paid by commissions and discounts they get from the media that they buy for national advertisements. > they get paid by billing their customer for the media that they buy and the services that they perform for them. Retailer wants to have a flash sale. Type of magazine that it is: advantages: Stays around for a long time: disadvantages: You have to prepare ahead of time. By section of city: advantages, disadvantages: General principles about how people use the media: all-or-none principle:
