MKT 340 Lecture Notes - Lecture 8: Unit, Paradigm Shift

• School: University of Miami
• Department: Marketing
• Course: MKT 340
• Professor: Scharf Ian

Document Summary

Accessible (to look at from time to time) ***finder & grinder partnerships: a finder is a person with good activity, a grinder is a person with good conversion, 2. Revenue producing activity (rpa"s) : face to face with prospect or client, telephoning or appointment, actively networking. **everything else is considered non-rpa: ex: traveling to appointments, returning emails or phone calls, personal life. Green time = 8am 6:30pm & monday friday (do. Red time = rest of the week (do non-rpa"s) 80% of your time spent with 20% of your clients that gives you 80% of your business: 3. 4 tips for a typical week: 1 day a week do nothing but set up your week, be geographically smart and be efficient, take real vacation min. 1 week and not in the city where you live: as soon as it becomes economically feasible fire an assistant to do non rpas, 4.