MKT 388 Lecture Notes - Lecture 12: Swot Analysis, The Home Depot, Pediatrics
Document Summary
Swot know letters and a bit about each. Swot analysis (1st 2 = internal, 2nd 2 = external) Do practice questions at end of each chapter. Review: look back at old quizzes and class lectures. 3 major players in the healthcare system [players triple p ppp] (know 3 categories and examples of each) o. Either paying cash, avoiding care, or building up debt o. Healthcare is a very complex purchase o. You are not denied service, you are denied payment [denied payment not. Pg 223 table 8. 1, pg 442 chart: very unique. Who has to be influenced before the purchase gets made. Ex: doctor recommends a test, conveniently down the hall from his office. Not the norm for patients to call insurance and ask if this test is okay, but trending towards that direction. Presently, more authorizations from insurance, more transparency, etc: maximizing the use of insurance dollars. Current price of healthcare is not affordable (18 - 22% of gdp)
