PSY 110 Lecture Notes - Lecture 12: Social Influence, Fundamental Attribution Error, Leon Festinger

• School: University of Miami
• Department: Psychology
• Course: PSY 110
• Professor: Roderick Gillis

Document Summary

Social psychology (psy210)the field really took off just prior to world war ii and the world"s experience with nazi. Social psychology is the scientific study of interactions between two or more people. Unit of analysis in psych is always the individual: what is it? (a definition) Attitudes = beliefs or opinions about anything. (the abc. A affect, has to be an affective component to an attitude. B- behavioral, has to be a behavioral component. C- cognitive, thought in head, conscious attitude. attitude surveys need to be able to tap into specific behaviors. You are more persuasive if you are more credible, attractive, similar: persuasion= attitude change. A 1-sided argument works best, is most perusuasive, when. A 2-sided argument works best, is most persuasive, when the audience is initially in favor of the message. the audience is initially opposed. about something then they are less likely to be persuaded. Target make a person more or less persuadable (gender, knowledge, forewarning, inoculation)