PSY 210 Lecture Notes - Lecture 11: Small Favor, Authoritarianism, Meta-Analysis
1 Mar 2018
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Social influence (changing others" behavior): the study of efforts by one or more persons to change the behavior, attitudes, or feelings of one or more people. Conformity (norms): how people respond to social norms. Compliance (requests): how people respond to specific requests. Obedience (orders): how people respond to orders. Techniques include: isolating targets from outside influence. Keep followers tired or worked up emotionally or hungry. Get followers to say or write endorsed slogans repeatedly. Rational thought goes out the window: conformity : going along with social norms, customs, or mores. These norms may be explicit and detailed like the u. s. constitution or the rules of a game. Others can be unspoken like behavior in an elevator. Descriptive norms indicate what most people do. Injunctive norms specify what ought to be done. Prescriptive norms tell us what to do. Proscriptive norms tell us what not to do. Asked people how far the light moved (the light wasn"t really moving)
