JOUR 391 Lecture Notes - Lecture 3: Acronym, Condom, Entertainment Weekly
Document Summary
Ole miss riots after 2012 election; was no riots. How can we make more people more aware. India condom issue; hiring pr agency to stop sti"s and unplanned pregnancy. How do you communicate and what are you going to say. More people are more likely to listen to famous people. Pr work is done in steps ropie . Builds relationship with all publics (diverse crowd) Main point is to enhance reputation on product. Focuses on building sales main point to make money for organization. Can be in media, or social media, special events, brochures and many others. Can be external or internal (employees, students, members) Pr and ad work together a lot. Trying to sell to potential consumers. (ole miss doesn"t need to advertise to current students to apply to the university) Was so successful and comical that the actor got free interviews with ellen and oprah also was covered in entertainment weekly for free.