JOUR 391 Lecture Notes - Lecture 13: Copy Testing, Qualitative Property, Lacrosse
27 Mar 2017
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I. e randomly asking people questions on the go. Set up a time to gather in-depth info. Ie survey a people leaving the cafeteria about how the food was. Typically used for mass media coverage or social media posts. How many times was ole miss mentioned in the past five years in the news coverage. Count and categorize what ever you are looking for. Analyze mass media or social media to see what words are hot, what"s on trend, etc. Helps understand beliefs, attitudes or target public. Gather 8-12 people from a target public. Usually best in evening for working people. Keep to no longer than 2 hours. Give people your brochure, etc to read. Does it fit readability level of the target public. Watching to see how many people read a bulletin board. Sitting in coffee shop all day to see what kind of customers came in. Difficult to get people to do it.
