POL 101 Lecture Notes - Lecture 29: Campaign Advertising, Campaign Finance In The United States
Document Summary
Party identification is the biggest factor accounting for how the people vote: directly influences the vote, indirectly influences the vote by affecting the perception of issues and candidate evaluations. Evaluate economy, foreign policy, or domestic issues. Regan about incumbent jimmy carter: prospective voting is idealized model of policy voting, but retrospective voting is more realistic. The candidates: voters form clear opinions about candidate qualities that are relevant to governing, voters perceive differences between candidates n issues and how they would handle aspect of the presidency. Valance issue: an issue on which most voters and candidates share the same position. Position issue: an issue on which the parties differ in their perspectives and proposed solutions. Wedge issue: a controversial issue that one party uses to split the voters in the other party. Issue ownership: the tendency of one party to be seen as more competent in a specific policy area.
