BCOM 214 Lecture 10: Visual Design Elements
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Department
Business Communications
Course
BCOM 214
Professor
Marisa Michaels
Semester
Spring

Description
BCOM 214: Visual Design: Small Tips for Big Improvements -Consider two acronyms -Think infographically -Visually communicate valuable information -Make it memorable -Use color effectively -Simplify design Garr Reynolds – Presentation Zen: CRAP -Contrast -Make elements different to increase understanding -Repetition -Repeat visual elements to create strong unity -Example: Watermark in same corner of every slide -Alignment -Place elements deliberately and rationally to improve clarity -The rule of thirds helps establish where elements of a slide should go -Empty space is important -Proximity -Place related items together to convey relationships Heath Brothers – SUCCESS -Simple -Unexpected -Concrete -Cr
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