A primary skill you are developing in this course is designing rhetorically-effective, user-centered
deliverables. Analyzing your audience/users is an integral part of this process. The better you know your
audience, the better you are able to tailor your design to their needs. to designing a successful document.
3 graders College freshman
NEEDS More informational based,
information the readers facts to back up what and
need to take action or
make a decision
Simple terms, pictures, visually
What information do your pleasing, peer-oriented
readers require to make a
decision or take action?
VALUES They will value efficiency,
issues, goals, or beliefs consistency, and accuracy.
that the readers feel are
They will be able to test the