PSY 150A1 Lecture Notes - Lecture 14: Cognitive Dissonance, Operant Conditioning, Social Influence

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Psych 150A- Structure of Mind and Behavior - Lecture 13: Social Psychology
Tuesday 11/4/14
Social Psychology
Social Perception
■ Attribution
■ Attitudes
Forming Attitudes
Changing attitudes
Interpersonal Attraction
Social Influence
Social norms
■ Devindividuation
■ Compliance
■ Conformity
■ Obedience
Group Behavior
Attributions
Attributions help us to:
Understand someone’s behavior
Predict someone’s future behavior
Control the situation if it should occur again
Types of Attribution
■ Situational
■ Dispositional
Attributional Biases
Fundamental Attribution Error
Tendency to overestimate or over-blame the others behavior on internal
or dispositional characteristics
Self-Serving Bias
Idea that we tend to take credit for our success we blame it on
dispositional characteristics, but when we do something bad, we attribute
it to situational/external causes
Three Components of an Attitude
Cognitive Component
Thoughts and Beliefs about attitudinal object
Emotional Component
Feelings toward attitudinal object
Behavioral Component
Predisposition to act toward attitudinal object
Forming Attitudes
Learning Principles
Modeling and other forms of social learning
Classical and operant conditioning
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