PSY 290A Lecture Notes - Lecture 12: Semantic Differential, Construct Validity, Likert Scale
11 Dec 2016
School
Department
Course
Professor
Document Summary
Open-ended questions - a survey question format that allows respondents to answer any way they like. Forced-choice format - a survey question format in which respondents give their opinion by picking the best of two or more options. Likert scale - a survey question format; a rating scale containing multiple response options that are anchored by the terms strongly agree, agree, neither agree nor disagree, disagree, and strongly disagree. A scale that does not follow this format exactly is called a likert-type scale. Semantic differential format - for example rate item from easy to hard on a 5 point scale: writing well-worded questions. Leading questions - a type of question in a survey or poll that is problematic because its wording encourages only one response, thereby weakening its construct validity. Double-barreled questions - a type of question in a survey or poll that is problematic because it asks two questions in one, thereby weakening its construct validity.
