MKTG 3633 Lecture Notes - Lecture 1: Emotion Recognition, Eye Tracking, Tooth Whitening
22 Jan 2018
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*refer to syllabus for what chapters to read for each class. Marketing the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for the customer. Sales convincing someone to do something that they didn"t know they wanted to do and making it sound like their idea. A strategy a roadmap, or a set of choices that include. Identifies insights (acb), and solutions to maximize opportunity. Some people believe that market researchers are only there to supply insights, not solutions. Prof believes that it is more about finding solutions . The distinction of opportunities over problems is huge. Generate, refine, and evaluating strategy leverage (marketing mix of p"s) Why are we not winning in a certain market? . When the pie is getting smaller, increase your piece. Hispanics are projected to make up of 30% of america by 2050. If you don"t have a hispanic plan, you will likely lose.
