MKTG 3553 Lecture Notes - Lecture 3: Telemedicine, Connected Car, 8 Seconds

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** 327 million people in america (most of which are generation z, just after the millennials) ** 7 billion people in the world , and growing rapidly. About of millenials will get a college education, and about 50% of generation z is expected to get a college degree. Takeaways: things are big, people are different from you. People spend more dollars at restaurants than they do at grocery stores. Demographic discontinuity : the case of the baby boomers* All the generations in the world right now. There is no recognized source of declaration for a new generation (it is typically put on by the media every 20 years), although there is an official declaration for the baby boomers (1946-1964) The theory: there is a difference between people born approximately 20 years apart. A really big group at one time, but not anymore now that they are dying. Grew up during the 1960s, counterculture, equal rights, and environmentalism.

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