SOCI 2013 Lecture Notes - Lecture 4: Multivariate Analysis, Participant Observation, Ethnography
19 May 2017
School
Department
Course
Professor
Document Summary
Research: process of systematically collecting information for the purpose of testing an existing theory or generating a new one, theory & research in continuous cycle. Survey: study that provides sociologists with info about how people act or think, questionnaire. Quantitative vs qualitative research: quantitative: data can be measured numerically, qualitative: interpretive description rather than statistics; to analyze underlying meanings and patterns within social relationships. Conventional research model: select & define research problem, review previous research over the problem, formulate a hypothesis, develop a research design, collect & analyze data, draw conclusions & report findings. Qualitative research model: problem formulation: clarify research question, formulate questions of interest/concern, review literature & develop research design, collect & analyze data in natural settings, draw conclusions & report findings. Survey research: poll; researcher gathers facts or attempts to find the relationship among facts, questionnaires, interviews, allows for multivariate analysis. Analysis of existing data: systematic examination to extract thematic data & draw conclusions about social life.
