ATH 1061 Lecture Notes - Lecture 2: Swot Analysis, Health Insurance Portability And Accountability Act, Sports Medicine

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copperfly323

16 Jun 2018

School

Department

Athletic Training

Course

ATH 1061

Professor

Alt

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CH.2: HEALTH CARE ORGANZIATION AND

ADMINISTRATION IN ATHELTIC TRAINING NOTES

Establishing A System For AT Health Care:

Developing a Strategic Plan

• Measure current status of program

• SWOT- strength, weaknesses, opportunities, threats

• Develop policies and procedures manual

• Develop a strategic Plan

Developing Policies and Procedures Manual

• Every AT program must develop polices and procedures that carefully

delineates the daily routines of the program

Issues Specific to AT Program Operation in The Secondary- School, College, or

University Setting:

The Scope of the AT Program

• The Athlete

o AT must decide the extent to which the athlete will be served

▪ Ex: whole year or just the season?

o What care will be rendered

• Institution

o Policy should make it clear whether students other than athletes,

athletes from other schools, faculty, and staff are to receive care

• Community

o What outside groups will be served by the AT staff

Providing Coverage

• Facility Personnel Coverage

o Whether personnel coverage is provided for the AT clinic and specific

sports

• Sports Coverage

o If only one AT, they must make the decisions about where the greatest

need for coverage is, based on the potential risk of a particular sport

and the number of athletes involved

Hygiene and Sanitation

• Prevention of infectious diseases is the responsibility of the AT

• Create most hygienic environment possible

• The AT Clinic

o Used only for prevention and care of sports injuries

o See list of rules

o General cleanliness is stressed- work with custodial staff

o Make rules for custodial staff

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Document Summary

Developing a strategic plan: measure current status of program, swot- strength, weaknesses, opportunities, threats, develop policies and procedures manual, develop a strategic plan. Developing policies and procedures manual: every at program must develop polices and procedures that carefully delineates the daily routines of the program. Issues specific to at program operation in the secondary- school, college, or. The scope of the at program: the athlete, at must decide the extent to which the athlete will be served, ex: whole year or just the season, what care will be rendered. Institution: policy should make it clear whether students other than athletes, athletes from other schools, faculty, and staff are to receive care, community, what outside groups will be served by the at staff. Administering preparticipation examinations: medical history, physical examination, cardiovascular screening, maturity assessment, orthopedic screening, wellness screening, maturity assessment, orthopedic screening, wellness screening, health maintenance and personal hygiene screening, sickly cell trait screening.

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(Please Summerize the work down below, thank you)

Political	Economic
Growing political influences on healthcare advances	Cost of living increases
Global government influence on healthcare cost	Cost of insurance prices
Government control of Medicaid, Medicare funding	Rise of forecasted interest rates
Social/Cultural	Technical or Technology
Increase average age of population	Demand on new medical treatments
Patient expectations increase	Customize treatments
Demographics are in constant change	More advance service facilities
Environmental	Legal
Growing need for green business	Constant change of government drug Regulations
Environmental agenda and community awareness	Consumer laws
	Health and safety regulations



Porters 5 forces of business model

Competitive Rivalry
Growth opportunity for healthcare companies are expected to growing the next few years
Increase in new revolutionary drugs both in and outside of the US

Threat if New Entrants
Strict government regulations
Difficult to keep up due to constant change
Huge startup cost

Substitute Products
Threat of other substituting product and service at lower cost



Bargaining Power of Customers
Generic drugs offered at large discount to consumer
Larger less customized healthcare facility with lower housing costs
Several facilities offering similar services.

Bargaining power of supplier
Medical suppliers have a large pricing power
Bargaining power of physicians and nurses is huge because of large hospital benefits

Swot Analysis

Strengths

Highly trained and capable employees

Market experience

Strong leadership

High level of organizational efficiency

Excellent facilities

Strong commitment to bettering the community

Weaknesses

Increased cost of healthcare could lower our clientele

Limited staff resources

Limited cash flow to hire and train new employees

Lack of resources

Opportunities

Fast growing technology opens new doors for using state of the art equipment to better serve the patients.

Nursing and residential care is one of the fastest growing industries

Aging population

Threats

Uncertainty in political and economic climate causes hesitation for receiving new patients.

Funding constraints

Highly competitive market

Product or Service Analysis

Our services will be used by patients who cannot afford experimental treatments and patients who have been abandoned by the system because hospitals can no longer provide medical assistance. At our facility, we will be able to work with the families and provide them with different payments options, such as low monthly payment plans. Our main goal is to be able to treat the patient at a very affordable cost; however, if any patient does not possess the means to pay for treatment, he or she would not be turned away; our facility will tap into government and private funding to cover treatment cost.

The beauty of this service is that there isnât a charge of any kind to take part in our program because it is completely funded by government grants. Individuals that would take part would more than likely not have the means to pay a monthly deductible. Due to the nature of the business listed as a non-profit agency, there is no way to make a profit of any kind, as it would jeopardize the business in its entirety.

Some of the market factors that create a demand for our services include the need of medical care after having maximized all resources, the number of low income families, and the number of patients facing health issues needed extended medical care.

Opportunities that may derive from this business is the opportunity to expand and open multiple facilities, while extending a helping hand to many more in need. The risk, however, is the unstable funds deriving from grants. This can pose a huge treat to the business, as grants often times come and go and cannot be counted on as a constant income.

After studying the healthcare system and current policies in place, data shows many individuals facing severe health issues usually go untreated and uncared for due to the outrageous cost of medical care. It is devastating to see how often people, especially the elderly, are sent home and forgotten for the mere reason that hospitals and doctors are not willing to care for patients without financial means. In fact, in 2009 Harvard news reported 45,000 annual deaths due to lack of health coverage in the U.S. alone, which is significantly higher than the 18,000 reported by USA Today in 2002.

Financial Analysis

Clermont will be a nonprofit organization, dedicated to help the most needed. To open the facility fully operational we must take in consideration some fixed expenses like the land acquisition, permits, interest, brokers, administration fees, professionals (facility setup), staff, reports (environmental, occupational, fire, FDA), electricity, water, phone, water & sewer , connections, taxes, insurance, management, security, advertising, accountants, food, lawn mowers, bank fees, etc.

The facility will need have a total value of approximately three million dollars, but if we break the price of the land acquisition in to a thirty (30) year mortgage we can star up the business with an investment of approximately $ 233,944.61 USD to cover the first month of operation including all the startup permits and connections. After the first month the fixed expenses will be $184,444.00 USD with the exception of the months were taxes are due; taxes are around $ 43,000.00 USD paid quarterly will increase the tax month (depending on the facility fiscal year) for $ 10,750.00 USD approximately. We will fund all the costs with private and public funding, fundraiser, events, raffles, and most important with the help of the community.

As we mentioned before, Clermont is a nonprofit organization and we will do everything in our power to give the relief to the families in need. No one will be rejected because they do not have the money or the insurance cannot help. No money will be required from patient and every single dollar received will be spent in the patients, and in improving our facility and our service every day.

We believe our financial even breaking point will be a year after we begin operations, and be profitable soon after. There are many patients in need, and with the government and public grants each person will receive the treatment they need, and we will become the hope of many.

ATH 1061 Lecture Notes - Lecture 2: Swot Analysis, Health Insurance Portability And Accountability Act, Sports Medicine

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