COMM 2042 Lecture Notes - Lecture 4: Pathos, Elaboration Likelihood Model, Note-Taking
Document Summary
Chapter 4 a theoretical basis for pr cont. Reminders: test open today by 5pm (tuesday) due @ 11:59 sunday. Bold letters: important as well, key terms: things to also know . , test worth 50 points: t/f, mc, matching, bring guest speaker form thursday, pr profession papers due sept 25-turn in on bb. Grey wording: de nitions, may follow the actual word de nition. A theoretical basis for pr, part 2: persuasion. Know about: persuading ethically, factors that affect persuasion, receiver, source, message, situational theory, persuasive appeals and approaches, ethos, logos, pathos (persuasion, monroe"s motivated sequence (persuasion, elaboration likelihood model (elm) How do you persuade ethically: persuasion can be perceived as unethical, manipulated, can help you in a positive way, manipulation = bad, persuasion= give everything, open, honest (hopefully factually accurate) Can show audience that you"re really listening, builds trust with people, in turn they are more: listen to your audience, create win-win scenarios willing to listen.
