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Class Notes for Marketing at University of Cincinnati

Marketing
Final Exam
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MKTG 1001 Lecture 3: FINAL Study Guide

STUDY GUIDE FINAL EXAM MKTG Revi...

Marketing
MKTG 1001
Jane Sojka
MKTG 1001 Lecture 2: Test #2 Study Guide

Study Guide-2 MKTG 2080 Definition of Marketing-satisfying custome...

Marketing
MKTG 1001
Jane Sojka
MKTG 1001 Lecture 1: Test #1 Study Guide

Study Guide Test 1 Ch...

Marketing
MKTG 1001
Jane Sojka
MKTG 1001 Lecture 23: CH 13_ Sales Promotion

Chapter 13: Sales Promotion Sales Promotion Sales Promotion: sho...

Marketing
MKTG 1001
Jane Sojka
MKTG 1001 Lecture 27: CH 13_ Personal Selling

Chapter 13: Personal Selling B2B Sales Process (business to busi...

Marketing
MKTG 1001
Jane Sojka
MKTG 1001 Lecture 25: CH 12_ IMC

IMC (Integrated Marketing Communications) Promotion Mix: tools mar...

Marketing
MKTG 1001
Jane Sojka
MKTG 1001 Lecture 32: CH 12_ Advertising

Advertising Decisions Objectives Budget Strategy ...

Marketing
MKTG 1001
Jane Sojka
MKTG 1001 Lecture 33: CH 11 & 14

Chapter 11: Retailing Chapter 14: Online Marketing Logistics & Tr...

Marketing
MKTG 1001
Jane Sojka
MKTG 2080 Lecture 9: Chapter 6 Segmentation, Targeting, Positioning.
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October 3, 17 Chapter 6: Segmentation, Targeting, Positioning ...

Marketing
MKTG 2080
Dr.J.Sojka
MKTG 2080 Lecture 8: Chapter 5.2 Consumer Behavior
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September 21, 17 Chapter 5: Consumer Behavior • Subcultures: ...

Marketing
MKTG 2080
Dr.J.Sojka
MKTG 2080 Lecture 7: Chapter 5.1 Consumer Behavior
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September 19, 17 Chapter 5: Consumer Behavior • Extended Cons...

Marketing
MKTG 2080
Dr.J.Sojka
MKTG 2080 Lecture 6: Chapter 4 Market Research

September 12-19, 17 Chapter 4: Managing Marketing Information t...

Marketing
MKTG 2080
Dr.J.Sojka
MKTG 2080 Lecture 4: Chapter 3.1 - Macro -Environment

September 5, 17 Chapter 3: Macro – Environment • Macro-Enviro...

Marketing
MKTG 2080
Dr.J.Sojka
MKTG 2080 Lecture 5: Chapter 3.2 - Macro -Environment

September 5, 17 Chapter 3: Macro – Environment • Factors i...

Marketing
MKTG 2080
Dr.J.Sojka
MKTG 2080 Lecture 3: Chapter 2.2 Company & Marketing Strategy: Partnering to Build Customer Value & Relationships

August 31, 17 Chapter 2: Company & Marketing Strategy: Partnering ...

Marketing
MKTG 2080
Dr.J.Sojka
Marketing Planning - Reference Guides

Marketing Planning 2 ...

Business Administration
BUS 343
All Professors
Introductory Marketing - Reference Guides

Introductory Marketing 2 ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The abi...

MBA - Master's in Business Admin
MBA 643
All Professors

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